Page scores

Page Score
The Kentucky Derby is just the beginning... | Churchill Downs Incorporated (Landing page)
Company Info | Churchill Downs Incorporated
Corporate Social Responsibility | Churchill Downs Incorporated
Churchill Downs Incorporated Logos | Churchill Downs Incorporated
Be Smart. Bet Smart. | Churchill Downs Incorporated
Privacy Policy | Churchill Downs Incorporated
Contact Us | Churchill Downs Incorporated
Churchill Downs Incorporated Properties | Churchill Downs Incorporated
Arlington International Racecourse | Churchill Downs Incorporated
Big Fish Games | Churchill Downs Incorporated
The Kentucky Derby is just the beginning... | Churchill Downs Incorporated

Website thumbnail is a website with English content. Below is an analysis of the content on Optimize so that you rank better in Google for your chosen keywords.
This page was last updated 2016-01-31

SEO Camel Score: 68/100

SEO Keywords Analysis

Content language
English (en)
Content analysis
(Web of trust)
Good site
Content sample
Premier Racing, Gaming & Entertainment Delivered On Site & Online About CDICompany Info Community Logos Responsible Gaming Privacy Policy Contact Us CDI PropertiesArlington International Big Fish Games Calder Casino Churchill Downs Racetrack Fair Grounds Race Course & Slots Harlow's Casino Resort and Spa Miami Valley Gaming Oxford Casino Riverwalk Casino Hotel United Tote Executive TeamBoard of Directors Executive Management News InvestorsCEO Message General Information Press Releases Events & Presentations Corporate Governance Financial Information Stock Information Investor FAQs Contact IR CareersJob Search Rewards and Benefits Magazine PreviousPauseNext Our Story CDI News Investors The Kentucky Derby is just the beginning... It all started with a horse race for 3-year-old Thoroughbreds on a Saturday in May more than a century ago.  And since that first Kentucky Derby in 1875,
Recurring phrases
churchill downs incorporated announces3
racing, gaming2
horse race2
results conference call2
the kentucky derby is just the2
responsible gaming2
Keyword cloud
derby company casino downs kentucky gaming offering cdi incorporated churchill
Keyword consistency
Keyword Freq Title Keywords Description Headings

Meta tags

The Kentucky Derby is just the beginning... | Churchill Downs Incorporated

Length: 74

Ideally, your title should contain between 10 and 70 characters (spaces included).
Meta Description
We've made it our mission to provide the highest-quality horse racing and entertainment experience by offering first-class customer service to our patrons, horsemen, business partners, employees, neighbors and shareholders. We take our customers' wants and needs into consideration with every business decision we make.

Length: 319

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta Keywords
Churchill Downs,Arlington Park,Fair Grounds Race Course and Slots,Calder Race Course,Twin Spires Club,thoroughbred racing,online wagering,investor relations

Length: 156

Good, your page contains meta keywords.
Og Meta Properties
This page does not take advantage of Og Properties. These tags allow social crawler's better structurize your page.

SEO content

H1 H2 H3 H4 H5 H6
1 4 0 0 0 0

  • [H1] The Kentucky Derby is just the beginning...
  • [H2] Our Story
  • [H2] CDI News
  • [H2] Investors
  • [H2] From CDI
9 images found

8 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio

Good, this page's ratio of text to HTML code is higher than 15, but lower than 70 percent.
Perfect, no Flash content has been detected on this page.
Great, there are no Iframes detected on this page.
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
Link juice per link
2.2 %

This page has 45 outbound links. Therefore, each link is giving 2.2 % of the link juice to the target page.
On-page links
Filter links
Click here to show all links (45)


Domain :
Length : 34
Great, your website has a favicon.
Great. We have found a Print-Friendly CSS.
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.


XHTML 1.0 Strict
Perfect. Your declared charset is UTF-8.
Email privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
The website does not encrypt data when communicating with the server.
Speed tips
Nested table Result Excellent, your website doesn't use nested tables.
Inline css Result Perfect. No inline css has been found in HTML tags!
CSS count Result Too bad, your website has too many CSS files (more than 4).
JS count Results Perfect, your website has few JavaScript files.


FactorScoreLast check
Pagerank Failed to generate a valid hash for PR check. / 102016-11-06
FactorRankingLast check
Alexa global rank 2219531 2016-11-06
Alexa country rank Rank : 517939
Country : United States
Social shares
SourceViralityLast check
Google-plus shares n.a. 2016-11-06
Twitter shares n.a. 2016-11-06
Facebook 2016-11-06
Pinterest shares 0 2016-11-06
Linkedin shares 8689 2016-11-06
Xing Shares : 0
Comments : 0
Clicks : 0
Reach : 0
Delicious shares n.a. 2016-11-06
Digg shares n.a. 2016-11-06
Stumpleupon shares 1 2016-11-06


HTTP/1.1 200 OK
Age: 99
Cache-Control: max-age=300
Content-Type: text/html; charset=utf-8
Date: Sun, 31 Jan 2016 23:16:35 GMT
ETag: "04e4c79563c4152b3af5da5c78ca1d4f"
Last-Modified: Sun, 31 Jan 2016 23:06:07 GMT
Server: nginx/1.8.0
Via: 1.1 varnish
X-CDIVarnish-Home: TRUE
X-Powered-By: PHP/5.6.14-0+deb8u1
X-Varnish: 162146148 162144813
X-Varnish-Cache: HIT
X-Varnish-Cacheable: YES:Cacheable
X-Varnish-TTL: 120.000
transfer-encoding: chunked
Connection: Close
Who own's the website (WHOIS)
Registrar URL:
Registrant Name: Zone Admin
Registrant Organization: Churchill Downs Incorporated
Name Server: NS-1941.AWSDNS-50.CO.UK
Name Server: NS-871.AWSDNS-44.NET
Name Server: NS-39.AWSDNS-04.COM
Name Server: NS-1217.AWSDNS-24.ORG
DNSSEC: unsigned

For complete domain details go to:

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with no guarantee or warranties regarding its accuracy.  This
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Any use of this data for any other purpose is expressly forbidden without the prior written
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